On 21st January 2026, CSIR-IIIM organized a Lavender QPM Distribution Program at various locations in Poonch, distributing a total of 66,587 lavender plants to local farmers to promote high-value medicinal and aromatic plant cultivation. In Loran 35 farmers received 39,987 plants, in Mandi 10 farmers received 15,400 plants, in Prat Mendhar 5 farmers received 10,500 plants; and in Surankot, 1 farmer received 700 plants. The initiative aims to enhance farmers’ income, encourage sustainable farming practices, and support the adoption of lavender cultivation through both material and technical assistance.

The program aimed to support farmers in adopting high-value medicinal and aromatic plants, enhance their income, and encourage sustainable agricultural practices. Such initiatives by CSIR-IIIM play a key role in spreading awareness about lavender cultivation and providing technical and material support to farmers.