CSIR-Indian Institute of Integrative Medicine, Jammu celebrated the success of lavender cultivation, “Purple Revolution” with farmers in an impressive function held at Sports Stadium Doda. Dr. Jitendra Singh, Union Minister of State (Independent Charge) for Science & Technology, and Minister of State for PMO, Personnel, Public Grievances, Pensions, Atomic Energy, and Space, and Vice President, CSIR was the chief guest of the event, and inaugurated a Startup Exhibition in presence of Dhanater Singh Kotwal, DDC Chairman Doda, Dr. Zabeer Ahmed, Director, CSIR-IIIM, Harvinder Singh,Deputy Commissioner Doda and Sangeeta Rani Bhagat, Vice Chairperson, DDC Doda. 

The purpose of the event was to acknowledge and promote sustainable agriculture, particularly in the context of ‘Lavender Cultivation’. The occasion highlighted the positive impact of lavender cultivation on the local economy and agricultural landscape, symbolizing a significant step forward for farmers in Doda and nearby regions. With over 900 farmers actively participating, the event showcased a Lavender Cultivation exhibition, Agri-start-ups stalls, and an exhibition of aroma value-added products. Dr. Zabeer Ahmed extended his gratitude to Dr. Jitendra Singh for his efforts on behalf of the entire CSIR-IIIM team, and apprised him about the project CSIR-IIIM would be starting with National Highway Authority of India (NHAI) for beautification of the Highway between Ramban and Banihal, and on the other side of Jawahar Tunnel by planting lavender at identified locations. The positive influence of the event on economic development and agriculture was acknowledged, setting an example for future initiatives.