From January 29 to February 26, 2025, CSIR IIIM Jammu Aroma Mission-III displayed Aroma products at Kumbh Mela 2025, conducted an awareness camp under the Ministry of Social Justice and Empowerment at Kumbh Mela, Prayagraj. The camp, set up in Sector 7, engaged numerous visitors, including farmers and entrepreneurs, highlighting the CSIR Aroma Mission’s role in rural income generation.The key highlights of the event included an effective demonstration of the significance of the CSIR Aroma Mission in enhancing rural income generation. Various groups of visitors from all over India in the Kumbh Mela approached us and benefited with our technologies & Aroma Mission protocols. Attendees from across India benefited from demonstrations and Aroma Mission protocols. Additionally, value-added products like 3000 Aggarbati and travel friendly roll-on Distributed among the devotees enhancing awareness of sustainable practices.