On 4th August, an impactful one-day awareness programme was conducted under the Aroma Mission Project Phase III at Hingna, Nagpur, Maharashtra. The event was organized by the Council of Scientific and Industrial Research-Indian Institute of Integrative Medicine (CSIR-IIIM), Jammu. The primary focus of the programme was the cultivation of Rosa grass and the marketing of its essential oil.
The programme drew participation from a diverse group of farmers and entrepreneurs interested in the aromatic plant industry. Experts from CSIR-IIIM, Jammu provided comprehensive insights into the benefits and methods of Rosa grass cultivation, emphasizing its potential as a profitable crop due to the high demand for its essential oil.
Discussions on the commercial aspects of Rosa grass essential oil, including market trends, potential buyers, pricing strategies, and marketing channels. The experts also addressed the participants’ queries, providing solutions to common challenges faced during cultivation and marketing. The interactive nature of the programme facilitated a fruitful exchange of knowledge and experiences among attendees.
The cultivation of Rosa grass not only enhances farmers’ incomes but also contributes to the growth of the aromatic plant industry in India. Through the Aroma Mission, CSIR IIIM aims to provide the necessary support and resources to farmers.
Participants expressed their gratitude for the informative sessions and showed enthusiasm for implementing the learned practices in their farming operations. The programme concluded with a commitment from CSIR-IIIM Jammu to continue supporting the farmers through follow-up training sessions and technical assistance.
This awareness programme marks a significant step towards the promotion of Rosa grass cultivation in the region, aligning with the broader objectives of the Aroma Mission to boost the production of high-value aromatic crops and essential oils in India.